Romanian DIY market – The most important news from November 2017

Romanian DIY market – For all our readers abroad, these are the most important news from Romanian DIY market, in November 2017, with focus on DIY retail (home improvement, home&deco, home&garden, furniture, construction materials, power tools etc), provided by, the most important B2B publication in Romania, dedicated to DIY industry.

Romanian DIY marketHornbach

Hornbach, one of the main local retailers of building materials and gardening, is for the 10th consecutive year among the first network of stores that set off the Christmas season, setting up spaces for articles dedicated to Winter Holidays.


JYSK Romania, one of Europe’s largest furniture retailers, decorators and home textiles, part of Scandinavian JYSK Nordic Group, inaugurates its 51st store in Sebes and the 52nd store in Pitesti. Also, has launched Christmas Decorations and Accessories – Nordic Mood – occasionally recreating a comfortable, warm, hygge atmosphere.


kika, the furniture and interior decoration store, has joined the Black Friday event for the fourth consecutive year, announcing hundreds of discounts of up to 50% in both the store and online.


Britain’s Kingfisher, Europe’s largest DIY retailer and the operator of the Brico Depot network in Romania, announced its third quarter financial results for 2017.


The online store Praktiker Romania,, offers to its customers all over the country the service „Order online and raises the store”.


LEMS opened two new stores in Petrosani and Tecuci, with a cumulated investment of 2.3 million lei and a total area of 2,300 sqm.


IKEA Romania presented its financial results for one more year with successful operations, September 1, 2016 – August 31, 2017, during which it recorded a 14% increase and sales of 586,594,326 Lei, excluding VAT. Also, IKEA Group, a world leader in furniture and home decorating, officially started building the second store in Romania, located in Bucharest, on Theodor Pallady Blvd. no. 57, which will be open until the end of summer next year, after a total investment of 86 million euros. IKEA will have 9 stores in Romania by 2025, the next 3 cities will open in unison with Timisoara, Brasov and Cluj-Napoca.

Brico Depôt

Brico Depot brought to the stores in Romania an exclusive range of Christmas products, which contains over 200 products, such as decorations, Christmas trees and LEDs according to EU regulations.


Heinner, a brand belonging to Network One Distribution, introduced a new line of products for the cold season that includes both electric and gas heaters, independent heaters or requiring mounting on a particular surface.

Dana Șucu

Diana Şucu launched in Romania the furniture brand Bernhardt Interiors, within Băneasa Shopping City, the Mobexpert Galleries.


EFdeN launched EFdeN Signature, a new, intelligent, energy efficient and adaptable solar prototype for different cultures across the globe, a project with which a multidisciplinary student team will represent Romania for the third time in solar house competition and integrated Solar Decathlon Technologies, Dubai 2018 edition.

Consiliul Concurenței

The Competition Council is considering the transaction by which Wienerberger Bricks Systems Ltd takes over Brikston Construction Solutions SA.


PIATRAONLINE offered a discount of up to 80% on over 1,000,000 kilograms of Black Friday promotion both online and in the showroom.

Chic Ville

Chic Ville publishes its first ebook on Christmas Trends 2017-2018, featuring seasonal decorations, holiday arrangements as well as gift suggestions.

Gebrüder Weis

From food to clothing, decorative items, washing machines or refrigerators, mattresses or fitness equipment. And why not, pieces of furniture. Or even building materials. More and more consumers are turning to online platforms to order the products they need because they can find them faster and why not, even at a single supplier.

Location Driven Marketing

Location Driven Marketing launched the Mobile Discount Locator® application, which strengthens all available deals from a commercial space in a virtual panel on smart phones for ease of choice by the consumer.


The global DIY market amounted to 567 billion euros in 2016, up 3.8% year-on-year, according to the latest Global Home Improvement 2017 report by fediyma.

Global DIY Summit

The Global DIY Summit, the biggest global event in which DIY retailers and manufacturers have the opportunity to exchange views on industry trends, will be held from 12 to 14 June 2018 in Barcelona. It will be the 6th edition of the event.

Market research

The volume of construction works decreased by 14,5% in September 2017, compared to September 2016, according to the National Institute of Statistics.

Construction works increased with 0.1% in the European Union and fell with 0.4% in the euro area in September 2017 compared to August 2017, according to Eurostat data.

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