Romanian DIY market – The most important news from July 2021

Romanian DIY market – For all our readers abroad, these are the news from Romanian DIY, Home Improvement and Gardening market in July 2021, provided by, the most important B2B publication in Romania, dedicated to DIY industry.

DIY market - hornbach


Hornbach, one of the main local retailers of constructions and gardening materials, extended on the Romanian market and announced the opening of the 8th store, at Cluj-Napoca, after an investment of 27 millions euro. Located on a plot of 4.1 ha, the new store has an area of about 23,000 square meters. Hornbach’s total investments in Romania reach 202.2 million euros.

Leroy Merlin

We talked with Frédéric Lamy, CEO Leroy Merlin Romania, about local gardening market and he confirmed that, also at global level, the gardening market in the most part has two main directions: cultivating plants and outdoor relaxing. The DIY retailer also announced in july that all its portfolio of products is available in the online store, with delivery in all the country.


JYSK, the Scandinavian retail of furniture and products for home, opened on 22nd of July two new stores and reached a network of 103 units in Romania. The retailer focused a lot on the terrace sets side, where it developed a lot the range of products, in the last 3 years.


The conclusions of the representatives of Homelux, the furniture and decorations retailer, part of a big analysis of gardening market in Romania.


Lasselsberger Ceramics Romania, the owner of the brand CESAROM and the only local producer of ceramic tiles, launched 10 new collection of porcelain tiles.


Symmetrica, leader on the local market of vibro-pressed pavers and curbs and the biggest local producer, opened a new production unit in Arad district, at Zimandu Nou, after an investment of over 6 millions euro. The producer continued the investment and allocated a budget of almost 9 millions euro for extending a new production line for 5 out of 7 factories that it owns.


Holcim company launched ECONCEPT, a new business model developed in collaboration with the digital communication agency Ideologiq.

Saint Gobain

The Competition Council analysis the transaction through which the company Saint Gobain Construction Products Romania SRL intentions to take over the companies Duraziv SRL and Duraziv Color SRL.

Green Project

Green Project company celebrated 18 years of activity in the domain of distribution of gardening & home improvement products, of production of hobby substrates and natural treatments for plants.


Starting with 5th of July 2021, Vivre launched Black Friday, with discounts up to 85%, at almost 400.000 products from the portfolio. At Vivre, in the period march – september 2020, when people are preparing and arrange their terraces and gardens for summer, brought an increase of 50% on this segment, comparatively with the same period of the last year.


About the changes in the shopping behavior and about the products in which clients are interested in gardening products categoy we talked with the representatives of eMAG, the biggest online retailer in Romania and in the region, that owns a big category of DIY, Home Improvement and Gardening products.

Reveal Marketing Research

In Romania, according to a study made by Reveal Marketing Research, 6 out of 10 Romanians declare that they are pleased of the home in which they live.

Competition Council

The Competition Council started a big analysis on the local construction materials market in the signals context of increasing prices of products, on the Romanian market and at international level.

Romanian DIY market

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