Romanian DIY market – The most important news from May 2021

Romanian DIY market – For all our readers abroad, these are the news from Romanian DIY, Home Improvement and Gardening market in May 2021, provided by, the most important B2B publication in Romania, dedicated to DIY industry.



JYSK Romania continued the process of expansion and on the local market and opened a new store in Reghin and a new one in Bacau, reaching 99 stores in the country. The Scandinavian retailer will soon reach the threshold of 100 stores in Romania.


Hornbach, one of the main local retailers of construction and gardening materials, started the recruiting process for the employees for the newest store in Cluj-Napoca, that will be opened this year. Hornbach are operating in this moment 7 stores in Romania.


Agroland, the biggest store network of products for gardening, pets and hobby farming in Romania, announced that Adrian Hutiu took over the role of Chief Officer of Operations (COO).

Agroland continues the strategy of consolidating the position in Bucharest and the surrounding areas by inaugurating in May the second store in Bucharest. Agroland MEGA Bucharest 2 was opened as a result of an investment of 200,000 euros. Agroland, a company with 100% Romanian capital, currently has over 250 stores nationwide.

MAM Bricolaj

MAM Bricolaj, a DIY store with a unique concept designed for furniture producers, people that have DIY as a hobby and to the public, aims for a market share of 70.6 millions lei in 2021, increasing with over 70% than in 2020, based on the accelerated expansion of the store network.

Brico Dépôt

Brico Dépôt Romania and BricoDépôt Foundation launched the second edition of the financing campaign for NGO’s „Good homes change lives”.

Leroy Merlin

Leroy Merlin, specialized retailer in constructions, decorations and gardening, announced the signing of the Diversity Carta in Romania, thus strengthening the commitment to respect diversity and equality principles for all the employees in the company, inclusive in the recruiting process for the future employees.


According to the Lasserberger Ceramics Romania, the owner of CESAROM brand and the only local producers of ceramic tiles, CESAROM brand registered last year an increase of 15 % of the volumes and values of sales, 5 more times that the increase of 3% of the ceramic tiles market in Romania.


Kärcher, global leader on the cleaning technology, opened the seventh showroom in the country. The manufacturer has been present in Romania since 2008, has approximately 100 employees, 7 Karcher Centers, a national service network and a national coverage through large chain stores and authorized distributors.


Vivre celebrated 9 years of activity with sales of over 261 millions euro in 9 countries from Central and Eastern Europe. According to data recorded so far, the company has reached more than 1.1 million customers and aims to exceed a total of 1.4 million unique customers, who have purchased at least once from Vivre platforms, up to end of 2021.

Biano home & deco marketplace created a new category on, Biano ECO, where the users can find alternatives to the furniture and sustainable accessorizes for home, created with a bigger concern for the environment, for saving the resources and limiting extra consume.

Revo Technologies

Starting with June 2021, Mokka service „Buy Now Pay Later” is available to the clients in Romania for shopping in the online stores of Mobexpert  and, and in the offline stores of CCC, Noriel, Lensa and Humanic.

Flower Expo

Flower Expo took place between 15th and 23rd of May in the commercial center Sun Plaza, being at the 10th edition.

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