Romanian DIY market – The most important news from April 2016

Romanian DIY market – For all our readers abroad, these are the most important news from Romanian DIY market, in April 2016, with focus on DIY retail (home improvement, home&deco, home&garden, interior decoration, furniture, constructions, power tools etc), in english.

brico-depot-22Praktiker, one of the best known brands in romanian DIY retail, launched its online store as part of the company’s local growth strategy. Praktiker working on this launch since last year and the retailer is now ready to offer consumers a complete omnichannel experience. Praktiker online store – www.praktiker.com – have, for the start, 5,000 items listed but other products will be added. The brick & mortar Praktiker stores have 42.000 SKU available, at the moment.

Hornbach Romania reported a 13.84% increase in business from 1 March 2015 – 29 February 2016 compared with the previous financial year, without taking into account new store opening in Sibiu, in October, 2015. Hornbach Group operates in Romania, at the moment, 6 stores (three in Bucharest and one in Brasov, Timisoara and Sibiu). Romania is an important market for Hornbach Group, along with the other eight on operating at this time.

Brico Depot Romania, part of DIY retailer Kingfisher, launched Brico Depot Catalog 2016, the largest catalog from romanian DIY market. A unique project on the market in Romania, Brico Depot 2016 Catalog has 320 pages and contains 10,500 articles available across the country. The catalog is free and will be available annually from May 6, 2016 with a circulation of 400,000 copies. Besides the catalog, Brico Depot has launched one mobile application.

The bauMax store in Craiova, part of the network acquired in 2014 by the group Adeo, the french operator’s of Leroy Merlin DIY network, was permanently closed on April 4, 2016 and will not be turned into a LEROY MERLIN unit like other bauMax stores. Currently, LEROY MERLIN operates 11 stores in Romania.

The top romanian DIY retailers in media and advertising, in the first three months of 2016, according to data presented by the company monitored media TRUST, shows that Dedeman leads the top of DIY companies with the highest number of mentions in the media and Praktiker comes first place among DIY  companies with the highest number of commercials.

JYSK Romania, one of the biggest retailers of furniture, decoration and home textiles in Europe, opened another 2 stores – in Hunedoara and Timisoara – and  bringing the national network to a total of 33 units.

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