Romanian DIY market – For all our readers abroad, these are the most important news from Romanian DIY market, in february 2016, with focus on DIY retail (home improvement, home&deco, home&garden, interior decoration, furniture, constructions, power tools etc), in english.
Romanian DIY retail. Market overview in 2015 and forcasts – Romanian DIY retail market have strong DIY chains and is the market where seven largest retailers accounted for 45% of the country’s total market value.
Romania had the highest growth of construction work in all Member States of the European Union in December 2015 compared to November 2015 with an advance of 5.8%, according to Eurostat (European Statistical Office).
Volume of construction works in Romania increased in 2015, as gross series by 10.4% compared to the same period of the previous year, due overhauling, maintenance and current repairs and construction of new buildings, data reveals by National Institute of Statistics (INS).
LEROY MERLIN, one of the leading DIY retailers in the world, opened its second store in Cluj-Napoca city. The LEROY MERLIN Cluj Vlaicu store is located at 182 Aurel Vlaicu Boulevard, has a surface of 12,000 square meters and offers over 30,000 products on the shelves. In addition, this is the only DIY store in Cluj with a 3,000-square-meter Drive-In.
LEROY MERLIN will also open, on March 11th, the 11th store in its network, in Targu Mures, strengthening its presence in Transylvania. The new store, which opens with over 28,000 products on its shelves, is located in Promenada Mall, on 243 Gheorghe Doja Street and has a surface of 14,000 square meters. In addition, LEROY MERLIN is the only DIY store offering its clients a 4,000-square-meter Drive-In area that facilitates oversized shopping: customers can drive and load the products in their vehicles and pay directly at the designed cash registers.
In the 100 days since the inauguration of the sixth store in Sibiu, Hornbach, a leading local retailers of building materials and gardening, recorded a traffic of almost 169,000 people, of which 80% became customers.
IKEA Romania will increase, in phases, the minimum gross salary for full time employees in Romania, from 1,353 lei to 2,000 lei. Since January 2016, the minimum wage is 1,700 lei, and in May 2016 month will increase to 2,000 lei. This means a 47% increase in the gross minimum wage in IKEA Romania company since May 2016 versus December 2015.
kika becomes the first pet friendly retailer from romanian furniture and accesories retail. Thus, the retailer enters in a new niche, taking into account the wishes market more open to animals (pet).
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