Romanian DIY market – The most important news from September 2021

Romanian DIY market – For all our readers abroad, these are the news from Romanian DIY, Home Improvement and Gardening market in September 2021, provided by, the most important B2B publication in Romania, dedicated to DIY industry.

DIY market - Dedeman


Dedeman, national leader in retail of constructions materials and Home Improvement, with 100% Romanian capital, opened on 3rd of September, at Blejoi, the 56th store in Romania.

MAM Bricolaj

MAM Bricolaj, Romanian company in the DIY industry, announced changes in the visual identity with a new representative logo.


In the period 3rd-30th of September 2021, HOMELUX store had a social campaign addressed to children who can not enjoy the beginning of the school because of health issues.


Mobexpert, the biggest retailer in Romania with furniture and decoration products, opened a new store in Craiova with furniture and decorations for home. The national network currently has 26 Mobexpert hypermarkets and stores

Brico Dépôt

Bricostore Romania S.A., the operator of the stores Brico Dépôt and one of the leaders on the market of products designed to home improvement in Romania, will invest over 1.6 millions lei for improving digital skills of the employees. The retailer, part of Kingfisher Group, registered an increase of the sales with 19.2% in the first semester of the year.


JYSK, the Scandinavian retailer of furniture and products for home, believes in the future of brick-and-mortar stores, and in the next 12 months will open at least 15 new stores.


The role of General Manager of Vivre Deco SA will be taken by Calin Fusu, starting with 1st of October 2021.


Biano made a new function named Biano Star, to assist clients of products for home&deco, on, in the decisional processes of shopping for home.

Agrocosm Consult

Agrocosm Consult, one of the most dynamic companies in the seeds for vegetables and flowers market in Romania and a 100% Romanian business, recently made a partnership with Norofert SA, the biggest producer of ecological inputs in Romania for the range of products Micul Fermier, a range that includes hobby and professional seeds.

One of the main online retailers in the industry of home & deco in the Central and Eastern Europe founded in 2012 by Romanian entrepreneurs, Vivre is an active brand that uses a complex mix of marketing channels and affiliation on

Reveal Marketing Research

Romanians look eager to collect selective household waste (56%), according to a study made by Reveal Marketing Research.

Romanian DIY market

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