Romanian DIY market – For all our readers abroad, these are the news from Romanian DIY, Home Improvement and Gardening market in August 2021, provided by BricoRetail.ro, the most important B2B publication in Romania, dedicated to DIY industry.
Brico Depôt Romania
Brico Depôt Romania, the DIY retailer that operates a network of 35 stores in Romania, extended in the last year the range of products of Gardening with hundreds of articles, a period in which the home, garden terrace and balcony became more important for us and for which we started to allocate more time and bigger budgets for arrangements. The retailer made a commitment to contribute constantly to reaching the objective of taking care of nature, through initiatives with positive impact on the communities where it activates and on the environment, but also through accelerated increasing of a sustainable products range in its portfolio.
JYSK, the Scandinavian retailer of furniture and products for home, opened a new store in Vaslui on 12th of August 2021 and two new stores in Timisoara and Rosiorii de Vede on 26th of August, reaching a network of 106 stores in Romania.
In the period 13th of August – 2nd September, HOMELUX store announced discounts of 80% at a various range of products for home and gardening.
Mobexpert: in 2020, sales of products for terrace and garden design increased by 125% compared to 2019. The conclusions offered by the representatives of Mobexpert, part of an analysis of the local market of Gardening.
MAM Bricolaj, a DIY store with a unique concept designed to furniture producers, to people that have DIY as a hobby and to the large public, registered a market share of 24,98 millions lei in the first semester of 2021, with over 47,75% more than the same period last year. The retailer has in plan to open a new store in Brasov in October, the forth of the network and has in plan the opening of the fifth store in the first semester of 2022 in Bucharest or Iasi.
Present on the local market since 2018, biano.ro increased constantly in Romania, both in terms of the number of partner stores, and in terms of monthly visitors, lovers of home design.
VARTA, technologic leader in batteries production, is donating 1 RON to Brico Dépôt Foundation at every battery blister sold, in the campaign VARTA Helps.
According to the specialists estimations from Ariston Thermo on the service zone, the number of interventions demands for periodic technical checks of revisions decreased, in 2020, because of the pandemic, with almost 25% than in 2019.
PIATRAONLINE launched the campaign #MEETTHECREATORS, an initiative that comes to support the designers and architects from the local community.
Reveal Marketing Research
After a period in which most youngers spent more then 90% of time at home, and the concept Work From Home became a requirement, Reveal Marketing Research developed a study about the intention for acquiring a home (house or apartment) between young people aged 25 to 34 years: do they plan to have their own home?
Almost 60% of the Romanians that live at house have in plan home improvements and renovation of the properties in the next two years, according to an online study made by STAR STONE, the biggest Romanian producer of premium pavements designed to residential sector.
According to the most recent report of PriceFlux, the stores of constructions materials and DIY in Romania have raised price considerably for the main categories of products in 2021.
Romanian DIY market
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