Romanian DIY market – For all our readers abroad, these are the most important news from the Romanian DIY, Home Improvement, and Garden market in June – August 2025 period, provided by BricoRetail.ro, the B2B publication dedicated to the DIY industry.
EXPO DIY 2025 -Smart Green Home, the fourth edition of the biggest B2B exhibition in Romania dedicated to products from DIY, building materials, home improvement, garden, with a focus on „green” products, an event organized by BricoRetail.ro, took place on 25-26 of June 2025, at the Polytechnic University of Bucharest. These are the main conclusions after the event, more images, and the video story.
Save the date, 24-25th of June 2026, anniversary edition of EXPO DIY – Smart Green Home!
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Dedeman
Pavăl Holding, the group that owns Dedeman in Romania, announced the acquisition of Praktiker Hellas network in Greece, marking the first international step for Dedeman, the leader of the DIY market in Romania.
This strategic move represents the beginning of a new stage in the brand’s evolution, through regional expansion. Praktiker Hellas, the leader in the DIY market in Greece, operates a network of 17 physical stores and an online store.
Action
Action, the non-food discounter from Netherlands, will opens its first store in Romania on the 24th of September in Pitești. Action also signed an agreement for a new distribution center in Romania, which will be built near Bucharest and is scheduled to become operational in 2027.
Leroy Merlin
Leroy Merlin, a retailer specialized in construction, decorations, and gardening, opened in June the 23rd store in Romania and the second one in Iasi, after an investment of over 3 million euros.
In August, Leroy Merlin announced the opening of its 24th store in Romania and the fifth in Bucharest, in Supernova Pantelimon center, after an investment of over 5 million euros.
Hornbach
Hornbach Romania, one of the main DIY retailers in Romania, accelerated the offer for its integrated services, which completes the shopping experience with assembly, cutting, transport, customization, and door-to-door delivery.
Agroland
The Romanian entrepreneurial group Agroland, active in retail, agribusiness, food production, garden and animal nutrition, continued the expansion of the store network by opening a new store in MEGA format in Slobozia and a new store in Cisnadie. Currently, through the Retail division, the group operates a network of over 250 stores in Romania.
JYSK
In June, JYSK – the Scandinavian retailer of home products, extended its presence in Romania and reached two new cities with 2 two stores in Gaesti and Ordoheiu Secuiesc.
JYSK continued the expansion in Romania and, in the final week of July, opened two new stores in two important cities, Bucharest and Iasi, reaching stores in Romania.
JYSK opened also 2 new stores in August, in Bucharest and Cisnadie. With these 6 openings, the retailer reaches a network of 157 stores in Romania.
eMAG
Romanians show more attention to gardening and green spaces in their gardens and in apartments. In the first half of 2025, the number of orders on eMAG grew in all the category segments, from ground to fertilizer, from pools, barbecues, composters, and irrigation systems.
Mobexpert
Mobexpert, one of the leaders in the furniture and decorations market in Romania, opened a new store in Bucharest, on Theodor Pallady Boulevard.
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