Romanian DIY market – For all our readers abroad, these are the most important news from the Romanian DIY, Home Improvement, and Garden market in September 2025, provided by BricoRetai
Launch of EXPO DIY 2026 Smart Green Home (June 24 – 25, 2026), ROMANIA – anniversary edition
We officially launched the anniversary edition of EXPO DIY 2026 – Smart Green Home (June 24–25, 2026) – a Premium B2B event dedicated exclusively to professionals in the DIY, Home Improvement & Garden sectors.
Book a Premium stand or purchase a partner package with the early bird pre-offer, here: www.expo-diy.com/en/exibitors
Early Bird Offer – valid until October 31, 2025:
✅ 10% discount
✅ Access to the B2B Meetings platform & 100% qualified visitors
✅ Buyers and decision-makers selected strictly by invitation:
EXPO DIY – Smart Green Home is a closed B2B event, in the sense that visitors participate for free but they come at our invitation or partners/ exibitors invitation or they register on the dedicated platform: https://expo-diy.com/en/, and we confirm their participation only if it fits into a specific profile, generally a buyer/ acquisition professional, such as:
– buyers (category managers) from retail
– eCommerce buyers
– acquisition managers from distribution companies in this niche
– architects, designers
– managers from construction companies
– managers of developers of residential, office, retail or logistics projects
– business owners from the industry
The 5th edition of EXPO DIY – Smart Green Home will take place at the National University of Science and Technology POLITEHNICA Bucharest – ROMANIA and is organized by BricoRetail.ro publication.
More details and personalized offers for partners at contact@expo-diy.com or tel. +40720120456
HORNBACH
HORNBACH, one of the main retailers from local DIY market, opened its 10th store on the local market, in Colentina in Bucharest, and a new store in Timisoara.
Leroy Merlin
Leroy Merlin, a specialized retailer in construction, decorations, and gardening, allocated a budget of 27.9 million euros in 2025, almost 50% higher than last year, to expand its store network, logistic modernization, digitization acceleration, and sustainability projects.
Pepco
Pepco Group, one of the main discount retailers in Europe, marked 10 years of activity in Romania and opened its 500th store.
JYSK
The Scandinavian retailer of furniture and home products JYSK opened a new store in Baia Mare.
Dedeman
Dedeman, a national leader in the retail of construction material and interior arrangements, with 100% Romanian capital, extended its operations in the Republic of Moldova through a strategic investment that generated jobs and consolidated the regional business climate.
Action
Action, an international discount retailer for non-food products, opened its first store in Romania, in Pitesti.
IKEA
IKEA launched a new global initiative that proposes to bring more joy and connecting moments with the ones we love, transforming cooking and meals that are served at home into a simpler, nicer, sustainable and accessible experience.
Butlers
A new international name enters the local market of home & living: Butlers, the German brand founded in 1999 and present today in over 12 countries, with 135 stores and a community of millions of clients.
Ecovent
Ecovent, the Romanian company specialized exclusively in solutions for interior air quality, launched Evoair, a private brand developed after an investment of over 1 million euros.
PROMELEK XXI
PROMELEK XXI, one of the main players on the local market of electrical equipment, part of the Spanish group Elektra, announced an important change in the management structure. Starting with 1st of July 2025, Remus Hategan took over the role of General Manager.
HomeRun
Romania was confronted with one of the hottest summers in history, with temperatures that reached 40 degrees Celsius, and to manage the thermal stress, the residents searched on HomeRun – the platform that connects consumers with verified service suppliers – with specialists who can help them install and maintain air conditioning products.
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