French Group Mr. Bricolage registered sales declined by 4.1% (- 0,4% like-for-like) in the first half of 2018, with sales reaching 1.007,3 billions euro in this period for all group. 5.3% like-for-like growth on retailer’s international markets, where Bulgaria and Belgium markets performed very well.
This semester is part of the 3-year process of implementing the REBOND Strategic Plan, initiated in late 2016 by Mr. Bricolage. Beyond actions aimed at preparing a new phase of growth and improved competitiveness, Mr.Bricolage has been affected by the bad weather in spring.
With 67 branded stores in 8 countries, the international network (11.8% of business volume) posted like-for-like growth of 5.32%, driven by continued strong commercial performance in Belgium (45 stores) and in Bulgaria (11 stores).
În this moment, Mr. Bricolage is operating 11 store in Bulgaria. Bulgarian company Doverie Brico is the strategic partner of french DIY chain Mr. Bricolage for Bulgaria and for all Balkan region and owns the franchise rights of the French retailer.
În CEE, Mr. Bricolage operates also one store in Macedonia. The french DIY retailer exited from Romania and Serbia.
MR. Bricolage
On December 31, 2017, the Mr.Bricolage group had 755 stores, including 68 international stores. At the end of the first semester of 2018, the french group operated 694 stores in France and 67 international stores in: Belgium (45), Bulgaria (11), Morocco (5), Mauritius (2), Andorra (1), Cyprus (1), Macedonia (1) and Madagascar (1).
This article is part of the CEE DIY retail category from www.bricoretail.ro B2B publication and bring together news, in english, from Central and East Europe related with DIY and home improvement retail.
You can get for free, directly to your e-mail address, the latest news from romanian DIY market and from Central and East European markets related with DIY and home improvement retail.
Subscribe HERE to our FREE newsletter, in ENGLISH.
For advertising, click HERE.
