Homelux, a new DIY retail brand, opened the first store in Romania

Homelux company, which belongs to the former owner of Praktiker newtwork stores, lunched a new DIY and Home Improvement retail brand in Romania – Homelux – together with the opening of the first store, in Ploiesti. The owner, Omer Susli, wants to open 20 Homelux stores in the next 5 years with a total investments of 300 million euros.


Homelux, a company that sells furniture, decorations, carpets, lighting fixtures, home textiles and home appliances, opened in Ploiesti the first store in the former Praktiker store from the city, with a sales surface of 10.000 sqm and over 20.000 items available.

With the opening of the first Homelux store in Ploieşti, the company also launches the online store www.homelux.ro and the mobile app, available free of charge on Google Play and App Store platforms, so that customers across the country can purchase all products online.

20 Homelux stores in the next 5 years

„We set out to open 20 stores in the next five years in major cities in the country. The investment in a 10,000 sqm store is around 15 millions euros. The next store we’ll open this year in Focsani, but in parallel we are working on a Homelux store concept with a surface of 500 – 2,000 sqm, positioned in shopping centers or malls.The first Homelux store of its kind will be launched in Bucharest. We want Homelux stores to become a showcase of Romanian producers and creators of good taste and comfort,” says Omer Susli, owner of Homelux.

In 2017, the turkish businessman Omer Susli sold a network of 27 Praktiker stores to Kingfisher, the international home improvement company. After aquisition, the british company already closed 4 Praktiker stores and, in the first part of the next year, all the Praktiker stores will be transformed in Brico Depot Stores.

This article is part of the CEE DIY retail category from www.bricoretail.ro B2B publication and bring together news, in english, from Central and East Europe related with DIY and home improvement retail.

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