Kingfisher officially announced that, starting with March 15, 2019, the 20 Praktiker stores, remaining in the network in Romania, will become Brico Depôt units once the rebranding process is completed and Brico Depôt network in Romania will count a total of 35 stores. March 15th date will also represent the disappearance of the Praktiker brand, the first and the oldest DIY brand in Romania.
In addition to changing the appearance of the stores and their layout, the rebranding will also involve unifying product offers in the context of the transformation of current product ranges at the entire Kinkfisher group through the integration of a range of innovative products available in all european stores.
Unified offer means simplicity: innovative products, easy to fit and space-efficient. Last but not least, unified product offer means a very good control of costs.
Announced at the end of September 2018, the process of rebranding and integrating the Praktiker stores portfolio in Brico Depôt began with the closure of some Praktiker units: first in Bucharest – Voluntari, Bacau, Ploiesti and Focsani stores, and then the stores in Pitesti, Brasov and Arad.
35 Brico Depot stores in Romania
After announcing that british retailer exit from markets like Spain, Portugal and Russia, Kingfisher relies on the romanian market, trying to further strengthen operations in the country. Thus, after the rebranding has been completed, starting March 15, 2019, Brico Depôt Romania’s cumulative network will count 35 stores.
The rebranding process of the Praktiker network, implemented in several phases, continues the Kingfisher’s approach to contribute to the development of Home Improvement in Romania.
March 15th date will also mean the disappearance of the Praktiker brand, the first and oldest DIY brand in Romania.
Brico Depôt Romania is part of the Kingfisher Group, the largest DIY retail group in Europe, which officially entered into the local market in 2013, after the acquisition of the Bricostore chain. The company has renamed the newly acquired chain of stores, which has become Brico Depôt.
In August 2017, Kingfisher also bought the network of 27 Praktiker stores in Romania.
This article is part of the CEE DIY retail category from www.bricoretail.ro B2B publication and bring together news, in english, from Central and East Europe markets related with DIY and home improvement retail
You can get for free, directly to your e-mail address, the latest news from romanian DIY market and from Central and East European markets related with DIY and home improvement retail.
Subscribe HERE to our FREE newsletter, in ENGLISH.