Leroy Merlin has a new member in the management team: Andreea Mihai, who is the Marketing and E-commerce Manager of Leroy Merlin Romania, the number two player in the DIY market in Romania. Until November 2017, Andreea was Marketing & Communication Director, PR & Solidarity, Commercial Dynamics & Pricing of Carrefour Romania.
Andreea joins the company in this expansion, brand-building, omnichannel strategy – with online as a offline prolongation – and customer service to develop, all of which have the goal of climbing Leroy Merlin among the first DIY retailers from Romania.
Andreea Mihai graduated from the University of Bordeaux in France, where she obtained in 1996 two degrees – French and Economic and Social Administration. He continued his studies in Romania, where in 1998 he graduated from the Faculty of Business Administration within ASE, and in 2005 he finished the Executive MBA INDE program of the ASE.
In Romania, there are currently 17 LEROY MERLIN stores with over 2,000 employees in Bucharest, Cluj-Napoca, Craiova, Ploiesti, Brasov, Constanta, Sibiu, Suceava, Targu Mures, Bacau, Iasi, Timisoara and Oradea.
This article is part of the CEE DIY retail category from www.bricoretail.ro B2B publication and bring together news, in english, from Central and East Europe markets related with DIY and home improvement retail
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