Romanian DIY market – For all our readers abroad, these are the most important news from the Romanian DIY, Home Improvement, and Garden market in October 2026, provided by BricoRetail.ro.
EXPO DIY 2027 – Smart Green Home, the B2B exhibition event organized by BricoRetail.ro publication, is returning in June 2027, at the Polytechnic National University of Science and Technology in Bucharest, with the 6th edition. Producers, importers and suppliers of DIY, Home Improvement and Garden can book participation, benefiting of an Early Booking discount of 10% until 30th of November 2026.
Dedeman
Praktiker stores from Greece are changing in Dedeman brand, according to the information published on the official website of the company. The process includes changing the visual identity, renovating stores, and expanding the product range, with a focus that also encompasses construction materials.
IKEA
IKEA Romania entered a new development stage and announced an investment of almost 130 million euros in the next three years. The retailer continued the plans to opened the first store from Cluj-Napoca, in the rivus mixed-use project of urban reconversion.
In an interview for BricoRetail.ro, Veronica Matei, Country Real Estate Manager at IKEA South East Europe, detailed about IKEA’s plans, including the implementation of the robotized system to prepare the packages in Pallady store, finishing it in April 2027.
BRICO
Altex Romania opened the first BRICO store as part of the integration of the brand in the company’s portfolio.
The 14th edition of Black Friday organized by BRICO is hold between 29th of October and 18th of November, with new offers every week, at DIY, home improvement and construction products.
Leroy Merlin
Leroy Merlin, a retailer specialized in construction, decoration, and gardening, reduced almost 20% of the gas emissions from 1st and 2nd Scope between 2021-2025, while 75,5% of the used energy comes from renewable resources.
BUMBACEL
Kaufland Romania continued to develop the shopping experience and to diversify the available offer by opening the first shop-in-shop space dedicated to BUMBACEL brand, with clothing products for the entire family and home textiles, made 100% ofcotton.
JYSK
JYSK, the Scandinavian retailer of furniture and home products, continued to invest in the stores network in Romania and opened a new store in Craiova. With this opening, JYSK reaches 168 stores in Romania.
Action
Action, the international discount retailer of non-food products, continued to expand in Romania and opened a new store in Valea Adanca. With this opening, Action reaches 28 stores in Romania.
MatHaus
Between 5th and 9th of November, MatHaus, a retail brand owned by the distribution company Arabesque, organizes an Black Friday campaign, both online and in the 8 phisical stores, with discounts up to 50%.
Kärcher Romania
Kärcher Romania, part of the German group specialized in cleaning technologies and solutions, expanded the retail strategy, with an accent on consumer experience, category development and partnerships with retailers. Gabriel Surugiu, Retail Director at Kärcher Romania, discusses the Kärcher „Shop-in-Shop” project within Kaufland, the selective introduction of the Kärcher Professional range into the retail sector, the shift toward a collaboration model increasingly based on Joint Business Planning, data, and sell-out figures, as well as the company’s priorities for 2027.
Ferroli
Ferroli, an international group specialized in heating, air conditioning and energetic efficiency solutions, launched a new brand identity, that includes a modern logo, a new colour pallete and the moto ”Feel well. Live inspired”.
DECKER
DECKER, a producer of wood plastic composite materials from Turey, part of Ergünbaş Group, expanded its presence on European markets and in Balkans, counting on the indutrial capacity, a diversified portfolui of interior and exterior improvement products and international logistics infrastructure.
HomeRun.ro
HomeRun.ro, one of the main digital platforms for services in Romania, announced reaching the threshold of 50 million services requests at an international level, a moment marked through a dedicated online campaign, that represents a new stage in the company’s development.
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