Romanian DIY market – For all our readers abroad, these are the most important news from the Romanian DIY, Home Improvement, and Garden market in March 2026, provided by BricoRetail.ro.
EXPO DIY 2026 – Smart Green Home, the fifth edition of the professional fair dedicated to the products from construction materials, home improvement, DIY, gardening and home products categories, with focus on green solutions and products, that will take place on the 24th and 25th of June 2026, at the National University of Science and Technology POLITEHNICA Bucharest, announced new partners and exhibitors for this anniversary edition.
Book a stand or purchase a partner package: www.expo-diy.com/en/exibitors
EXPO DIY – Smart Green Home is a closed B2B event, in the sense that visitors participate for free but they come at our invitation or partners/ exibitors invitation or they register on the dedicated platform: https://expo-diy.com/en/, and we confirm their participation only if it fits into a specific profile, generally a buyer/ acquisition professional, such as:
– buyers (category managers) from retail
– eCommerce buyers
– acquisition managers from distribution companies in this niche
– architects, designers
– managers from construction companies
– managers of developers of residential, office, retail or logistics projects
– business owners from the industry
More details and personalized offers for partners at contact@expo-diy.com or tel. +40720120456
HORNBACH
In an interview with CEO of Hornbach Romania for BricoRetail.ro publication, he talked about how the consumer behavior has changed, where he sees the real competitive advantage, and how the growing strategy of the company is looking for the next few years, which includes the modernization of the existing stores and the expansion of the network.
HORNBACH Romania, one of the main local retailers of construction and gardening materials, finished an investment of almost 4 million euros in the store from Sibiu, a project that aimed at the energetic efficiency improvement of the building and the significant expansion of the gardening department.
HORNBACH Romania made a new step toward digitizing the shopping experience and launched in its online store a virtual assistant based on AI, dedicated to DIY projects.
Leroy Merlin
Leroy Merlin, the retailer specialized in construction, decoration, and gardening, communicated that the return service that has been expanded for 365 days as a permanent benefit for the clients who own the Leroy Merlin client card.
Action
Action, the international discount retailer for non-food products, continued to expand on the Romanian market, opening the 10th store in Drobeta Turnu-Severin and the 11th store in Bistrita.
MR. DIY – first store in Romania
MR. DIY, the ”value retail” retailer from Malaysia, specialized in products for home and DIY, opened the first store in Romania in Supernova Pitesti Shopping Center.
JYSK
JYSK Romania, the Scandinavian retailer of furniture and products for the home, continued the expansion near Bucharest and will open a new store, JYSK Popesti Retail Park.
Yale
Yale expanded its portfolio of intelligent locks with Linus L2 Lite, a model positioned in the upper entry-level segment, made for users who want access to the smart technology at an accessible price.
STIHL
STIHL celebrated 100 years as the most sold brand of chainsaws in the world.
Kärcher
Kärcher, the world leader in cleaning technology, consolidated its presence on the Romanian market by opening Kärcher Center Constanta, the ninth dealership of the company at a national level.
Somfy
Somfy, a leader in the automation of home and commercial building access, supports the objectives of Global Shading Day, offering the necessary technology so that shading becomes a proactive process.
VELUX
VELUX announced the expansion of the range of electric and solar windows for the attic, made to make the interior spaces more comfortable, safe, and energy-efficient.
AlecoAir
AlecoAir, a 100% Romanian company and one of the pioneers in the market of air treatment in Romania, celebrated 20 years of activity dedicated to air quality improvement in Romanian homes.
Simtel
Simtel, the group of engineering and technology and one of the main national players in the renewable energy domain, announced the consolidation of the management structure by naming Petre Stoian as CEO of Simtel Team S.A., the main company of the group in the engineering, projection and execution zone for energetic projects.
Deloitte
The construction costs and the aspects about the acqusition of lands for future projects are the main concerns of the real estate developers from Central Europe in 2026 (27% and 25%), overcoming the aspects about disponibility and work force costs, that were on the first position last year, according to the Deloitte Real Estate Confidence Survey for Central Europe 2026, and in many countries in the region, including Romania.
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