Romanian DIY market – For all our readers abroad, these are the most important news from Romanian DIY, Home Improvement and Gardening market in March 2020, provided by BricoRetail.ro, the most important B2B publication in Romania, dedicated to DIY industry.
EDRA/ GHIN – European DIY Retail Association (EDRA), Global Home Improvement Network (GHIN) and HIMA – the leading associations representing the entire home improvement sector – recommend that retailers and manufacturers to collaborate and work together to find practical solutions.
Leroy Merlin, the second player on the DIY market, temporary closed all the stores in the country and recommended the the free service Click & Collect, as an alternative for the classic shopping. The retailer reopened 11 of the 17 stores of the national network, the stores that are not in commercial centers.
Dedeman, national leader in construction materials retail and interior design, with 100% Romanian capital, opened a store in Slobozia, reaching 51 units in Romania.
One month after the launch of Micul Grădinar brand, we analyzed the evolution of the newest gardening brand on the market together with Gabriel Ureche, general manager of Agrocosm Consult. The launch of Micul Grădinar product range was made in the DEDEMAN stores, and then the range was extended to other retail networks.
JYSK Romania, the scandinavian retailer of furniture and decorations for home, part of JYSK group, opened the 85th store in Lugoj. The retailer donated products to the hospitals that treat patients with coronavirus COVID-19.
HORNBACH Romania, one of the main local retailers of constructions and gardening materials, announced the expanding of the store from Sibiu with almost 3.500 mp, with an investment of 2,8 millions euro.
For DIY retailers, one of the most handy solutions to compensate the drop in sales, which also brings more security to customers, is represented by eCommerce services, whether it is online orders with home delivery or online orders. with pick-up from the store.
In the context of epidemic of coronavirus in Romania, the management of the Mobexpert group, the 100% romanian company, owned by Dan Sucu, decided suspending the activity on indefinite term until the critical situation is overcome.
IKEA Romania announced that it temporary closed of the two stores from Romania starting with Friday, 20th of March, as a precaution measure against the continue risk of COVID-19.
Brico Dépôt Romania, part of Kingfisher plc, international company of home improvement, recommended using the Click & Reserve service for which the company shortened the time to reserve for picking up the products from store, in the actual context regarding the spread of coronavirus COVID-19.
Homelux, an important player on the local market of Home&Deco, decided to close temporary all the stores in the country, regarding the governmental dispositions about the actual situation in the country.
Elvila, one of the most known brands in the production and the furniture commerce domain in Romania, started this month the process of renewal of the collection, that will be expanded for a long period of time, and introduced in the portfolio very attractive models of tables, armchairs, couches, bedrooms, beds, closets, bookcases etc.
The production lines of Lasselsberger Ceramics România, the owner of the brand CESAROM and the only local producers of ceramic tiles, continued at normal parameters, in the actual context of the coronavirus epidemic.
Vivre, the main eCommerce player of home&deco, furniture and lifestyle articles in Romania and Eastern Europe, invited the offline retailers to sale their own products on www.Vivre.ro.
Regarding the actual situation, Bonami, the online store with furniture and decorations, decided to apply strict rules for protecting the health of clients and employees.
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